Arts & Culture

Brandon Prinzing & The Old Revival Break Hearts in Video for “Bitter Cold

“Bitter Cold” is a reflection of Brandon Prinzing & The Old Revival, as well as the album Hear This as a whole. With passionate, riotous vocal inflection and heart-pounding riffs, “Bitter Cold” explains the story of a couple, caught in a routine, fighting for something bigger and better. This video, shot in pristine crispness, depicts the crushing fall of a relationship where both partners feel trapped and shows them that things can be better if you only strive to move forward. With every bitter cold, there’s a ferocious heat.
Brandon Prinzing & The Old Revival is a four-piece folk punk group from Bend, Oregon. Inspired by classic americana, the intricacies of metal and the defiant energy of punk rock, Brandon Prinzingcombines all three in an all-consuming kick, stomp and holler force of motion. Hear This, their debut album recorded by Aaron Gillespie of Underoath, details the struggle of loss and fighting to continue. Inspired by a near-fatal car crash that left his girlfriend paralyzed and paraplegic, Prinzing explores the darkness of feeling trapped with no way out – but still fighting to pursue happiness.
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