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The track represents a direct, dynamic, and definitive evolution for the songstress. Its minimalist approach highlights the attitude, spirit, and power of her voice. Tapping into throwback R&B grit punctuated by sparse guitar and a simmering groove, the song exudes confidence and self-assurance. “Build” is very close to Justine’s heart.
“How many times have you sat there and wished you could build a person who is ideal for you—or what you think is ideal in your head,” asks Justine Skye. “At the conclusion of the song, I realize you can’t build the perfect person, because there is no perfect person. What you have to do is make sure you’re perfect for yourself. Since I can’t build a man, I’m going to work on who I am. That’s the moral of every relationship. I need to focus on what’s going on with Justine Skye before I can help someone else change whatever demons are going on with them. I have to fix me.”
The forthcoming visual to “Build”, slated to come later this month, reflects on challenging true experiences that will give you a glimpse into the songstress’ life like you’ve never seen before.
“Build” paves the way for her forthcoming EP, Fall For It, set to drop this year.
Since her arrival in 2014, Justine Skye dropped a pair of EPs—Emotionally Unavailable  and 8 Ounces —followed by her 2018 full-length debut, ULTRAVIOLET. Powered by fan favorites a la “U Don’t Know” and “Back For More,” she garnered widespread praise from Vogue, Marie Claire, Cosmopolitan, and Complex, to name a few. A sought-after presence, she led high-profile campaigns for Puma and Samsung, landed on the prestigious “30 under 30” list by Forbes, and starred in the acclaimed Green Dolphin. In addition to attracting the adoration of fans everywhere from Europe and Africa to the Caribbean, she also delivered a show-stopping tribute to Janet Jackson at the 2018 BMI Awards.
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ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Tïesto), Cash Money (Drake, Jacquees, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (Belly, NAV, The Weeknd), Roc Nation (Jaden Smith, Justine Skye, The Dream), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR, The Four), and NBC TV (The Voice), as well as other notable film and television franchises.