Arts & Culture Music

Alma Breaks Free: Leaves Eurodance Behind Releases New Single Cowboy Today

NEW YORK, NY (October 10, 2018) — Finnish pop powerhouse ALMA releases her new single Cowboy”via Universal/ Virgin EMI, Casablanca Records & PME today. Listen HERE.

“Cowboy” is the first single to be taken from her highly anticipated debut album set for release in 2019. Written by ALMA between Helsinki and LA alongside heavyweights Justin Tranter (Gwen Stefani, Justin Bieber), Sarah Hudson (Nicki Minaj, Ariana Grande, Halsey) and BloodPop (HAIM, Grimes) who also produced the track, Cowboy reveals ALMA’s unique voice as a writer; honest, brave and fresh.

“Cowboy” is her most personal song to date. As ALMA describes: “When I first left my home town to write in LA I felt scared and small – like the world was way too big and for me.. it took me a long time to work out who I was and what I wanted to say. I was afraid to give away anything personal at first (us Finnish people are naturally very reserved) so it took a long time for me to understand my true identity and start getting it into my songs.  So it helped to create an alter ego – to be a Cowboy.”
Cowboy is about being bold.

“I’m a motherfuckin’ cowboy”

Cowboy is about being unapologetically who you are.

“Remember  my  name, Remember  my  name, and  where  I  came  from”

Cowboy is about being raw and free.

“I’m  never  going  back  to  that”

Following her critically acclaimed EP “Dye My Hair”, smash singles “Chasing Highs” “Phases” FT French Montana (including an exclusive Charli XCX directed video) and her 2018 mixtape “Heavy Rules”;ALMA has garnered over 350 million combined Spotify plays and topped iTunes charts around the world.  Undeniably one to watch, ALMA recently landed on the prestigious BBC Music Sound of 2018, received the award for “Best Finnish Act” at the MTV EMA awards, and was named an “Artist To Watch” by VEVO DSCVR. Momentum continues to build as she leads the charge of a new generation of fierce, female pop geniuses who are swiftly taking over the industry.

“I am an ambitious person,” ALMA admits. “But I want to live in the moment, I’m not thinking about tomorrow, about big arena concerts, or flash awards. I want to keep writing, performing and working with people I like and see where it takes me.” 

Despite her openness to whatever the future may bring, ALMA’s sense of self is steadfast. She recognizes that today’s pop stars “are like gods” to their young fans. “They need to understand they’re powerful people who really can change things,” she says. “I just want to be here and be real. “Cowboy” is the first real piece of me I wanted to give away. There’s lots more to come. I don’t want to bullshit anyone or write empty pop bangers.”

FOR MORE INFORMATION ON ALMA
Bryan Kehn
Bryan.Kehn@umusic.com

ABOUT CASABLANCA RECORDS
Casablanca Records, the legendary label of the 70’s, defined the sound of its era. During the infamous days of Studio 54, Casablanca launched the careers of artists such as Kiss, Parliament, Donna Summer and Giorgio Moroder. Re-launched by Republic Records executive vice president Rob Stevenson, the label now focuses on Dance and Electronic music. Working with a global roster of both established superstars and emerging new talent, Casablanca Records is home to Stromae, ALMA, Kungs, Martin Solveig, Tiësto, Felix Jaehn, SG Lewis, Netsky and Phantoms.

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Black Sabbath, Florence + the Machine, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Tïesto), Cash Money (Drake, Jacquees, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (Belly, NAV, The Weeknd), Roc Nation (Jaden Smith, Justine Skye, The Dream), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR, The Four), and NBC TV (The Voice), as well as other notable film and television franchises.


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Artvoice

Artvoice

News and art, national and local. Began as alternative weekly in 1990 in Buffalo, NY. Publishing content online since 1996.

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