Our guest today, Emanuele Marani, is a 2D and 3D Motion Graphic Designer as well as an animator and illustrator who has established himself as a creative and innovative force in the entertainment industry.
Marani has worked with Fox International Channels, Facebook, and Apple TV, as well as prestigious design studios and art galleries in Qatar, Milan, and Los Angeles.
His work has earned him awards from both Promax and the New York Film Festival. On top of it all, he finds time to create personal projects, including “The Story of BursType,” which was featured on motionographer.com in 2015.
Our interview with Marani gave us the opportunity to ask him about his unique approach to visuals that communicate important ideas, often without using words.
It’s taken for granted now that brands, production companies, and major studios alike all need to be able to capture and hold audience attention with compelling visuals, but Marani and other talented designers like him have been finding ways to make this goal a reality.
Here’s what Marani had to say about his approach to communication via motion graphics and the visual arts.
What do you feel is your specialty within motion graphics design and animation?
I think my specialty is more about creativity than technique. I really love finding a nice concept behind my art and my designs. I always try to express an idea with my work, and I love it when people who see that work encounter that idea on their own terms.
Do you feel that motion graphics are important for all brands?
I think every form of communication is important for all brands, including motion graphics, especially now that most advertisers are using the internet and social media platforms.
This new era of communication is really powerful. There are more ways to advertise than ever before.
Motion graphics are amazing since you can represent a brand in just a few seconds, catching the attention of the viewer very quickly. Most of all, today the average attention span is really low, so finding an effective way to communicate is very important, and motion graphics have huge potential in this area.
How long did it take you to create your own visual sensibility? Do you need to alter that sensibility for each project?
Creating my own artistic personality took a lot, and it’s a process that never ends. Every project and every experience teaches you something new. This helps me to know myself a bit better year after year. This knowledge helps me tap into my experiences to create my trademark visual sensibility.
Do you have any heroes or sources of inspiration in the area of animation and concept art?
Honestly, I don’t have any heroes. I used to be inspired by thousands of artists and types of art, from classical art to street art to design to photography. Anyone can be a huge source of inspiration.
I think it’s important to not have a specific hero as an artist. If you follow a single artist, the risk is that you can become a copy of that artist, and you don’t develop your own style and personality.
Do you often find time for personal projects in addition to your professional work?
Yes, I always try to find time to develop personal projects. I think it’s the most important part of our job. Working on personal projects is a way to keep us fresh, doing something without any compromises. It’s the only way for artists to express themselves without any restrictions.
It’s also a way to show prospective clients what you can do, what your style is, and basically find a way to work on what you really love.
Sometimes it’s really hard to find free time, and in the future, I’d love to find some additional time to work more on these personal projects.
Can you tell us about one of your favorite collaborations?
I can’t say I have a favorite collaboration. I’ve had the pleasure to work with different brands and companies, and each time it was a huge challenge and I always loved a certain aspect of it.
I can say It was really fun working with MTV since I was totally free to express myself, without any limitations. But I also recently did some interesting design projects for Facebook and Apple TV.
So, fortunately, I always find new challenges that I’ll take with me through the rest of my career.
Would you like to share some info about some of your upcoming projects?
I can share some info about a project I worked on last year but still have yet to release. It was a project for Facebook that I worked on with BUCK, an amazing studio in LA.
The project is going to be the upcoming FACEVERSARY, the video on Facebook that celebrates your anniversary on the social network.
This project was really fun since the design aspect was really important and I really enjoyed experimenting and designing different concepts and ideas I had in mind for the project. I’ve been working on this from the early phases, and I was really happy to be part of this project and the amazing team that worked on it.
What is the biggest lesson you’ve learned since starting your career?
Try to do what you love, have fun, and try to do it because you love it. It doesn’t matter if sometimes we make mistakes. Making mistakes is the only way to grow and learn. Don’t be afraid to try something new or push yourself over the limit.
In the end, I can say the big lesson is to dream and never think that something is impossible. If you really want something you can have it. The only limit is yourself.