Of all the industries to be hit by the pandemic, the fashion industry is arguably one of the most severely affected. While the industry is doing its utmost to adapt to the changing times, the central tenet of fashion – that is, designers enlisting models to show off their creations to crowds – has historically required audiences and in-person events to truly shine. There will, of course, be a fashion industry once the Covid pandemic dust settles, but it will likely look and feel completely different from the one that existed prior to the pandemic’s onset. Here’s how we think the fashion industry will look after the pandemic.
Fashion Weeks will change
Right now, the major four fashion weeks – London, Milan, Paris, and New York – are in a bit of a tailspin around Covid. They’re having to adapt to a world that doesn’t accommodate large-scale events, but as four of the highest-grossing events in the fashion world, that’s been tough. Don’t take our word for it – have a look at this infographic research from Betway for more on their significance in the fashion world.
If they want to keep up, Fashion Weeks will need to embrace the digital side of their culture, as London has recently done.
Lower-cost fashions will rule
We’re all spending less money as a result of the Covid-19 pandemic. Because of that, expect lower-cost fashions to rule supreme rather than the haute couture bespoke outfits that often dominate the industry. The rise of “fast fashion” has only been exponentially sped up due to Covid; shoppers aren’t frequenting bigger-brand stores, they’re mainly focusing on less expensive alternatives, and the fashion industry’s designers will have to rise to meet that challenge. Expect simpler, less costly fashions to come from designers in the future.
Sustainable eco-fashion will grow
There’s a school of thought that suggests Covid will pave the way for a more sustainable, more eco-friendly fashion industry. The first fur-free London Fashion Week only took place in 2018, so it’s clear that in some respects, the fashion industry is somewhat behind the times. However, in the wake of how Covid-19 has affected emissions, it’s become clear that global warming and climate change are problems we can impact. That’s why it’s likely the fashion industry will make moves to create a more sustainable environment for itself after Covid.
We’ll buy fewer clothes, but take better care of them
Thanks to a shift in the way we travel, work, and socialise, we’re likely to buy fewer clothes during the Covid pandemic. We already have some evidence that shoppers are thinking more carefully about purchasing choices rather than simply going on clothing spending sprees, and it’s likely post-Covid fashion will reflect that, too. People will opt for simple outfits that they don’t deviate from too often, rather than trying to accessorise and outspend themselves in the fashion department. Of course, the industry can change to accommodate this, but it’ll spell a problem for more outré clothing makers.
We’ll emphasize comfort
Many people are changing their focus from looking good to feeling good during the pandemic. This is partly driven by an increase in working from home, but it’s also because fewer of us are able to socialise with our friends, so we don’t pay as much attention to our external appearance. Fashion may change so that it’s less restrictive or uncomfortable, allowing us to wear what we like without making ourselves feel bad in the process. Celebrities like Billie Eilish are already leading the charge towards a more comfort-oriented style of dress, so expect that to continue post-Covid.
Digital fashion shows are here to stay
When the pandemic does wane, that doesn’t mean digital fashion shows will disappear. Many potential audience members still won’t feel comfortable enough to attend shows in person, especially if they have big audiences. That means we can expect to see the major Fashion Week shows – London, Paris, Milan, and New York – at least establishing some kind of more permanent digital presence. It may be that they hold in-person shows and then stream them to viewers who don’t want to attend in person, but whatever happens, we won’t see the end of digital shows.
Fashion will continue
Whatever else happens, you can rest assured that there definitely will still be a post-Covid fashion industry. Several branches of the industry might be taking something of a beating at the moment, but they’ll bounce back stronger. People will always want to look stylish and fashionable, and while the manner in which they choose to do so may change, you can still expect fashion to continue being an important factor in many people’s lives. Major fashion designers haven’t ceased working during the pandemic; fashion shows have continued, and designers are still creating unforgettable pieces.
Fashion Focus Is More On Health
The focus of leaders in the fashion world during and even after the pandemic is health. For instance, many people are more health-conscious nowadays, as evidenced by high sales of health and hygiene products.
Fashion experts and other innovators create products that can safeguard people’s wellbeing in the pandemic, as well as improve sustainability and good environmental practices to avoid diseases.
Attaining a unique aesthetic appeal and superior comfort has been the primary goal of the best designers in the fashion world. However, the pandemic adds another crucial fashion style factor when creating clothes, accessories, shoes, and even underwear, and it’s health.
For example, wearing accessories made of healing crystals has become in demand during the pandemic. Even if studies show that healing crystals only provide a placebo effect, many people still benefit from them. The placebo effects of crystals can be powerful in changing your mood to become more positive and relaxed, as well as changing your life’s perspective.
When it comes to reproductive health, an innovative fashion trend is using bamboo fabric in manufacturing underwear to wick away excess moisture and prevent odor. This underwear fabric is thought to possess antibacterial properties, like the underwear collection of Bamboo Underwear.
Your wardrobe needs updating after the pandemic to get rid of the bad vibes brought about by the coronavirus. It’s also one way to get rid of old, worn out, and excessively used clothes that harbor germs.