Sadie Sink Goes Viral As The Face Of New Calvin Klein Ad
Sadie Sink, the 24-year-old Stranger Things star who recently joined the MCU as Jean Grey in Spider-Man: Brand New Day, launched Tuesday as the face of the second chapter of Calvin Klein's Fall 2026 "Feel the Fit" denim campaign. The internet immediately had one joke to make and made it approximately ten thousand times.
Directed by Aidan Zamiri, the campaign follows Sink through a series of everyday scenes, braced against a bare wall in a black triangle bralette tugging dark indigo jeans up over her hip, moving through frames with the kind of effortless confidence the brand calls signature Calvin Klein energy.
A bold soundtrack runs throughout. The looks include the returning 90s Straight Jean, the Low Rise Baggy Jean and the High Rise Loose Jean.
"Denim has always been a staple in my wardrobe, so partnering with Calvin Klein felt completely natural," Sink said. "The right pair of jeans has a way of changing how you carry yourself from the moment you put them on." She replaced Tate McRae, who launched the first chapter of the same campaign last week, and one more installment is still to come.
She plays Jean Grey. The campaign is about jeans. "JEAN GREY IN JEANS," as approximately the entire X platform posted in unison. It is the most effective accidental Marvel marketing since Tom Holland's various Spider-Man spoilers.
